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Untitled-1Being a storyteller, I have been fortunate to create branded content that doesn’t compromise the message of the production. This is also credit to the brand producers that I’ve had the great opportunity to work for.

DeMarini Logo

Back in the 90’s I developed an instructional video on Slow Pitch Softball for ESPN and cast Ray DeMarini as the talent. From that Ray and I began to do direct to customer marketing of a new softball bat design to softball hotbeds in the US. That led to us to producing the cult TV Series, Ultimate Softball on ESPN2. Today DeMarini is the bat of choice for college, high school and recreational baseball and softball programs in America.

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Geoff Hollister came to me in 1995 to produce a documentary on Nike iconic runner Steve Prefontaine. The result was Fire On The Track, voted the best running film of all-time.  Since then we collaborated on two more Nike legacy films: The Bill Bowerman Story, Builderman; and The Joan Benoit Samuelson story, There Is No Finish Line.

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I had the great opportunity to be a creative director contributor to the incredible mission to near space sponsored by Red Bull and piloted by the fearless Felix Baumgartner.  I documented the initial research and pilot training aspects of the project.

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