Corporate Documentaries Uncategorized Erich - May 2, 2014May 3, 2014 0 Making a positive impression that’s sustainable is key for brands who want to connect to influential grass-root customers. Today’s consumer is wiser with many new avenues of media to sort out authentic marketing that aligns with his or her passions. Ray DeMarini and I revolutionized the softball market with a series of info-tainment programs for ESPN, home videos and ultimately the marketing of his custom bats. Directed the Nike legacy video on one of their most important athletes, Joan Benoit Samuelson, the first woman to win the Gold Medal in the Olympic Marathon. Hired by Red Bull as Creative Director for press release web video clips of the behind the scenes progress of Felix Baumgartner’s record setting jump from the stratosphere. Hired by Nike to tell the story of Bill Bowerman their co-founder and spiritual leader.